Planning an event for Christmas or the Melbourne Cup? Graeme's comic Hoaxes are proven winners.
"Fabulous performance for our staff Christmas party. Your act of being our new Deputy CEO was extremely successful." Transact Communications
"Graeme's performance at our recent black tie event during Cox Plate week was simply sensational. His portrayal of a leading American racing identity was riveting and hysterical. The general feeling was that Graeme's speech was one of the funniest things they had ever heard." Moonee Valley Racing Club
Think about the people you want at your next product launch. In the past, many of them will have been ‘wowed’ at events like an Olympic Games Opening Ceremony or a Cirque du Soleil spectacular. Without a huge budget, you can’t possibly compete with that level of WOW. So don’t try.
Instead, captivate your customers differently: launch with a laugh! Use relevant, original humour to engage your audience, reveal your product and deliver your message. All for a fraction of what you’d pay for even sub-standard razzle-dazzle. You see, cleverly scripted humour is low tech, so it doesn’t need elaborate staging, lighting and special effects. And a concept revolving around a single professional presenter and corporate comedian is very portable, making it perfect for national roadshows.
Furthermore, a humorous approach is ideal if your product is not that visually interesting eg it’s similar to last year’s model, it’s just another ‘black box’, it’s a service, or it’s somewhat intangible, like a financial product.
For over 20 years, Graeme Bowman has been using simple, humorous concepts to help launch products for clients such as Coca Cola, Isuzu and Merck Sharp and Dohme, as well as for much smaller companies.
Take in the video and audio clips on this page, then visit the following pages to learn about the characters and roles that can be integrated into a product launch:
Importantly, Graeme can also assist with the more serious aspects of your launch, including executive speechwriting, video production, and copywriting for invitations and other launch communications. He can also help prepare your own internal speakers through his Advanced Presentation Skills Coaching.
Call Graeme now, to find out how others have used his talents to launch their products, and how he can help you.
"Thanks for your hoax presentation at our recent
Coca-Cola launch. I was very pleased with how it turned out. Your
impersonation of a Coca-Cola Vice President from head office in Atlanta
seemed to have everyone fooled, yet despite their enjoyment of your
antics the presentation of the 'serious' material came across very
clearly. It was an innovative way for us to convey the necessary
information in a fun and entertaining manner." Coca Cola
“The doctors loved the David Attenborough script.” Merck, Sharp & Dohme
“The 700 Retravision delegates were very impressed. The Don (Burke)
Dirt character mixing humour, impressions, singing and industry
knowledge went over very well to the extent that most delegates voted
it the 'Best Presentation' of the Conference.” Sunbeam/Victa
Barry Manilow & Jargon (tailored for an IT audience)
